Social Media Marketing - 3 Things to Know About Twitter

So far in our Social Media series we have tackled Facebook and YouTube, how they are useful, and how they best work for music artists and songwriters. Now let’s look at the platform you either love or hate: Twitter.

Personally, I think Twitter is right up there with YouTube as the most effective marketing tool, especially when you are trying to find an audience whom you may not know personally. Sometimes it’s even easier to market to this audience since they are usually not family or friends.

“Twitter is a very simple and immediate broadcast platform. Facebook is very personal when it comes to friends and when it comes to fan pages, (but Twitter is) a little bit less but still somewhat personal way to communicate.” - Mark Cuban

Also, you can hit Twitter way harder on a daily basis than you can Facebook, as the Twitter feed goes by much faster and is less intrusive than Facebook.

So here are three basic things to know about Twitter for the artist or songwriter trying to get it working for them.

What to Post on Social Media

"Good social media is authentic. What makes social media work is actually having something to say." - Steven Levitt

Ah, the age old question philosophers have been asking throughout time: What do I tweet about today?

This may seem trivial, but it actually is an important concern for many of you who post to something, or many things, to social media (sometimes every day) in order to assist to grow your music ministry.

Content Marketing

It's not enough anymore to just have an album out, or a single, and send Facebook and Twitter messages out to folks hoping they will buy it. Guess what, they will likely not.

What social marketing has become for music artists or any small business, is building a following who falls in love with your content. What is content? Your music sure, but also your experiences. Your funny pictures; your videos from the road; your blogs about God, life, and art; news about interesting things that are happening or already happened.

This could be a Twitter or Facebook post, but this also applies to using LinkedIn, Instagram, YouTube, and even your blog. What and how do you post to keep the people paying attention to your music and ministry on these social media sites?

I know this a concern to many of you because you feel silly posting about yourself. It seems overly self-serving and gratuitous. Or maybe you are running out of ideas to post everywhere.

Well, here is a list we have put together to help you think of things to post regularly on your social media accounts.