Social Media Marketing - 3 Things to Know About Twitter

So far in our Social Media series we have tackled Facebook and YouTube, how they are useful, and how they best work for music artists and songwriters. Now let’s look at the platform you either love or hate: Twitter.

Personally, I think Twitter is right up there with YouTube as the most effective marketing tool, especially when you are trying to find an audience whom you may not know personally. Sometimes it’s even easier to market to this audience since they are usually not family or friends.

“Twitter is a very simple and immediate broadcast platform. Facebook is very personal when it comes to friends and when it comes to fan pages, (but Twitter is) a little bit less but still somewhat personal way to communicate.” - Mark Cuban

Also, you can hit Twitter way harder on a daily basis than you can Facebook, as the Twitter feed goes by much faster and is less intrusive than Facebook.

So here are three basic things to know about Twitter for the artist or songwriter trying to get it working for them.

Social Media Marketing Part 2 – Video

In our last article on social media marketing, we concentrated on the Facebook Page and how marketing on Facebook is one of the main strategies in marketing online. One of the most powerful things you can use on your Facebook post is a video.

Everyone knows that viral videos are what drive the internet these days. People become stars just from one video that goes viral online (Justin Bieber anyone?). But moreover, these are ways that the world is getting the word out about their brand. From blockbuster movie trailers, to silly ads about soft drinks, to funny or original music videos, these are the things we share, send to friends, or “like” all day when we look at our social media feeds.

So for you as a music brand, it’s crucial you use this important tool in your marketing.