Monday, February 29, 2016

Social Media Marketing Part 2 – Video

In our last article on social media marketing, we concentrated on the Facebook Page and how marketing on Facebook is one of the main strategies in marketing online. One of the most powerful things you can use on your Facebook post is a video.

Everyone knows that viral videos are what drive the internet these days. People become stars just from one video that goes viral online (Justin Bieber anyone?). But moreover, these are ways that the world is getting the word out about their brand. From blockbuster movie trailers, to silly ads about soft drinks, to funny or original music videos, these are the things we share, send to friends, or “like” all day when we look at our social media feeds.

So for you as a music brand, it’s crucial you use this important tool in your marketing.

“Frankly, it is virtually impossible to promote anyone -- singer, author or any personality -- without a video. It is one of the first things I tell clients they need. It is the ONLY vehicle that gains any momentum on social media. People will watch a 2 minute video before they will read a 3-line paragraph.”Gina Adams, Publicist

Listen, we now have many more options for marketing than we ever did before, and they are so much more accessible. With one click we can post a video and make it available that very second to our followers on Facebook Pages, Twitter, LinkedIn, LinkedIn groups, YouTube, personal Facebook, Reverbnation, and many more outlets.

It’s what we wanted when we started making music isn’t it? A way to put the music and ministry before people and make a difference? And now with the help of these social media sites, we can basically have our own network to broadcast our videos.

“Social media sites and video go hand-in-hand, and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.” – Amy Porterfield

In fact, posting a YouTube video to Facebook, or using Facebook’s own video, is probably one of the best ways to guarantee views, likes, and shares on Facebook. Instagram visuals and short video clips are also very well received across Facebook and all social media.

Visual media is the most effective way of promoting your music, and video (done right) can do a lot for your brand.

“Humans are incredibly visual, and powerful, moving images help us find meaning.” – Dan Patterson

Whether you plan to make a single or an album of your songs, it’s important that you find a way to make a very good video for your music and put it out to the world. After all, isn’t getting your music and ministry out to the world the whole point?

Have a great week!

Eric Copeland is a music producer, but also has a long background in professional video production including corporate, commercial, and entertainment based production. If you need help taking your music and ministry to the world in the most effective way possible, check out

Note to Artists and Songwriters: We are looking to really ramp up our new video channel with music videos and behind the songs programming. If you are ready to take a bold new step with your music and ministry, and find a larger audience through social media video, come check us out at

Another great article on Video: 
Youtube: The Best Tool You’re Probably Not Using Enough


jade said...

all, isn’t getting your music and ministry out to the world the whole point?

Sri akshaya said...

keep sharing like these valuable article which is great informative to develop the business quickly.

Digital Marketing Company in Chennai

Unknown said...

Huh? Yeah, that was my reaction when I was told you can get paid good money to use Facebook. But I checked it out and I loved what I found.

If you know how to use Facebook then you can generate a serious income doing this, too. Click below to get all the details:

Unknown said...

social media is one of the type of online marketing.We can get more traffic through online easily.Our company is working as a social media marketing,we are providing the tools of social media and benefits of social media,if you need any information regarding our company once go through this

naveed jack said...

I just had to send you a quick message about this cool new company I have just come
across. They have this awesome Viral Multiplier Technology that helps social media users
like you make great money online.
To find out what it’s all about, just click below: ?hyden4158

Admin said...

Social media marketing companies are all too happy to point out the positives of social media like how many people use Facebook or how many tweets were sent out last year and how many people watch YouTube videos etc.Best Social Media Marketing Comapnypowered by smm

Jones Morris said...

I found this is an informative and interesting post so i think so it is very useful and knowledgeable. I would like to thank you for the efforts you have made in writing this article. Advertising

Easy2Promo said...

Such a nice article, Thanks to provide valuable knowledge with us, You may check our SMM Reseller Panel services here