Sunday, May 01, 2016

Why It’s Time to Record

You have known for a while that it is time to get into (or back into) the studio. But we live in a new time in the music industry. No longer do the old rules of put it out and sales just happen, and maybe you are reticent to put the investment in.

Here are a few reasons why it may make sense for you to record now.

If you don’t have a recording, how will people hear your music and message?

So many people feel they have a voice, a talent, whatever. But that’s not really the point as Christian music ministries is it? It’s not just about showing off, or proving you’re great. It’s about using that gift to get the miraculous message of Christ to the world. 

Now maybe you are singing at church a lot more, even doing concerts or specials, but having a recorded product lets you be heard by the world without you being present. We now have so many ways to allow people to listen. It’s truly a golden age. But not if you don’t have a recording to show!

What will you have to show you are serious as a music artist or ministry?

It is one thing to say “I am a singer”. It is another thing to say “I am a singer, and here’s my album.” That’s a huge difference! Suddenly people look at you quite differently and take you much more seriously.

Having a recorded music product gives your music and ministry a next level sense of legitimacy. Without it, you are just “a nice person who can sing”. It shows that you are not just messing around, or like the tens of thousands of pretty good singers that try out every year for “American Idol” or “The Voice”. Having a music product is proof positive that you can both do this and ARE doing this.

How will you show your music and ministry quality to a church or event?

Event marketers, conference planners, even pastors looking to bring artists in, all of these need something to see and hear before they make a decision on bringing in an artist. How will they know if an artist is right without hearing them (and seeing them) first?

Events and churches are getting harder and harder to book yourself into, but you will have no chance to get in most without a product.

What legacy or mark will you leave on this world?

Sometimes it’s not about “music business” things at all. Sometimes it’s more about just making sure that the world knew you made music. As a composer and arranger, much of the reason I want to finish the musical and other creative things I make is so I can leave them behind as my legacy. 

Who knows how all this iTunes, Amazon, Spotify content will play out? Who knows what will happen to the world of music? 

But what I do know is that my children, future grandchildren, family, and anyone who ever stumbled upon or heard my music will have been blessed by what God gave me to do. I still wish I had recorded my father more. I would love to have quality recordings of the songs he sang and wrote.

That’s one of my biggest fears in fact, that I will not properly leave behind all the music in a way that the world will find it, hear it, or that my family can properly catalog it.

“I care about my legacy that I'm leaving, not only for my fans, but for my wife and my children and my grandchildren. I want them to look back and say, 'He did it right and he stood up for what is right.” - Josh Turner

Isn’t it just time to get this music ministry going?

You’ve fooled around long enough! You’ve waited for years...way longer than you should have.

At some point, you’ve got to put this talent into a final form. You’ve got to get this thing moving. Or maybe you need to get it restarted?

Do you need something to revitalize your music ministry and haven’t put out new music in a while?

This is what every artist who has ever been known as an artist has done. When the audience has lost interest in the old product, it’s time for a new product. It’s that way in music, movies, TV, books, or any artistic form.

Nothing revitalizes an artist’s following, career, or even their own creativity like a new work of art. It’s how this all works. It’s what we do. We put a product out, we market it, then we write or find the next songs, and we do the next one. It’s how we keep everything going.

Need more reasons to record you music?

Do you really need more? Or do you just need to get going?

You’ve been thinking about it for a long time. But something always holds you back. Sure you could cite money, or time, but it’s probably just a lack of finding the right people to trust with your sound. It’s making the decision to finally get going. It’s getting that fire in your belly to finally get to, or get back to, your music.

“It is in your moments of decision that your destiny is shaped.” - Tony Robbins

Have a great week!

Eric Copeland is a music producer, arranger, and songwriter. His company Creative Soul has been counseling music ministries, helping them record amazing albums, and assisting in marketing for over 20 years. Whether you just need to talk to someone about all this, or are ready to get recording, check out


Jubilantpraise said...

You are right. Just lucky to have read this mail because it sets me on the going.
Thank you very much

ACook said...

If you only knew how timely this article is for me! Thank you EC.

Eric Copeland said...

My pleasure folks. keep working towards your goals!