Monday, September 19, 2016

2 Easy Steps to a Long Music Career

I recently shared a warm beverage with a young man who is absolutely killing it by booking and marketing his band. He said his goals were to be doing this in twenty years. I said, “You know how you do that?” He asked how. I said, “You keep doing it for 20 years.”

Millennials like this young man are very talented, very driven, and extremely ready to get going with their career. They have been online since they were born, and have gathered information from around the world via computer their whole life. They are smart.

But sometimes they don’t understand that even though they have advanced knowledge, that doesn’t lead to having an instant career. You still have to put in the years of work like everyone else who has had a great career has done.

Sunday, August 14, 2016

When Someone Crushes Your Dream

“Don’t give up. There are too many nay-sayers out there who will try to discourage you. Don’t listen to them. The only one who can make you give up is yourself.” – Sidney Sheldon

Who has ever been glad later in their life that somebody blew up their dreams early on? The answer: Nobody.

There seems to be an overriding theory in the music industry that unless you are amazing and great (in their eyes) then there is no place for you. In fact, maybe it might be better if you just do music as a hobby, and quit muddying up the waters for everyone else. Go be a good spouse, parent, worker, and do your music in your own little world. God obviously didn’t call you to be a music professional.

Listen, if God isn’t calling you to be a music pro in the “music industry”, who the heck cares. Do what I did. If the industry says you don’t fit, build your own industry!

There’s one thing that is missing in this whole thing: a little word called ministry.

Sunday, July 17, 2016

Why We Must Market Our Music

There ought to be an artistic depot where the artist need only hand in his artwork in order to receive what he asks for. As things are, one must be half a business man, and how can one understand - good heavens! - that's what I really call troublesome. - Ludwig van Beethoven

It’s very simple to make music.

Even if you spend a good budget on a professional music product, with amazing photos and graphics, the “making the music part” is kind of easy. And to be honest, it’s super fun!!

But the hard part comes after you make your dream recording. You’ve got this awesome representation of your music and ministry, but how in the world do you let the world know about it? How do you get the music out to the masses?

“And then….depression set in.” – Bill Murray, Stripes

This is the one place many artists fall down, and truly where artists who you see doing well are excelling. Sure, you’d think its easy for a major label artist to be seen and heard because they have a label behind them! But the real reason they succeed is that the label puts gobs of money and huge effort in the marketing of the music, not just in the making of a product.

Monday, July 11, 2016

Why I HATE Contests

"Competitions are for horses, not artists." - Bela Bartok

It seems like such a good idea doesn’t it?

A chance to see where you stand in relation to other artists and songwriters! For only a small fee! Sure, the odds are low, but what if you won? Wouldn’t that be just the thing to take your music or songwriting to the next level?

Surely God has put this contest in front of you for a reason! He wouldn’t have had you find that website, receive that email, or hear about the contest if He didn’t have a grand design in mind (well He actually might, but not the way you think when you enter! More on that below.)

Plus, you reason, even if you don’t win, think of all the valuable feedback you’ll receive! It’s a no-lose scenario!

While these all seem like great reasons to jump into the next American Idol, The Voice, or other singing or songwriting competition, here are the reasons I wish you wouldn’t.

Sunday, June 19, 2016

Music for Nothing?

For some reason, musicians the world over (maybe even more than other artistic people like authors or painters) have become obsessed with their music being “worth” something. That if they aren’t earning enough to pay their bills, and make a nice life, then music just isn’t even worth doing.

It’s probably due to the crazy 20th century and how the phonograph, album, and CD made billions of dollars for musicians and record companies for just over 100 years. But now that the internet has brought music to the world through cheap and free streaming, music folk are screaming that they aren’t getting paid enough.

Sunday, June 05, 2016

Social Media Marketing - 3 Things to Know About Twitter

So far in our Social Media series we have tackled Facebook and YouTube, how they are useful, and how they best work for music artists and songwriters. Now let’s look at the platform you either love or hate: Twitter.

Personally, I think Twitter is right up there with YouTube as the most effective marketing tool, especially when you are trying to find an audience whom you may not know personally. Sometimes it’s even easier to market to this audience since they are usually not family or friends.

“Twitter is a very simple and immediate broadcast platform. Facebook is very personal when it comes to friends and when it comes to fan pages, (but Twitter is) a little bit less but still somewhat personal way to communicate.” - Mark Cuban

Also, you can hit Twitter way harder on a daily basis than you can Facebook, as the Twitter feed goes by much faster and is less intrusive than Facebook.

So here are three basic things to know about Twitter for the artist or songwriter trying to get it working for them.

Sunday, May 01, 2016

Why It’s Time to Record

You have known for a while that it is time to get into (or back into) the studio. But we live in a new time in the music industry. No longer do the old rules of put it out and sales just happen, and maybe you are reticent to put the investment in.

Here are a few reasons why it may make sense for you to record now.