Monday, October 31, 2016

Why a Web Site Matters

If you are a musician, artist, songwriter, or doing any kind of business in music and ministry, you probably know you need a web site. It’s one of the first questions I ask any artist/songwriter that comes to meet with us, mainly because it’s a good indication of how serious they have been with their music to this point.

Your web site is your home base. Even if you have a Facebook Fan Page, dedicated music Twitter account, or Instagram, your web site trumps all of them. It’s how the world finds you.

“On the Web we all become small-town visitors lost in the big city.” – Alison Gopnik

After we finish a project for any artists, one of the first things we do is get to work on the web site. We use the same graphics from the album, and we configure for some basic pages.

Home Page

This should be a one stop page for anything someone may need to know about your music and ministry. It doesn’t need a hundred options, and shouldn’t have that many. It will have your graphic identity that you’re presenting with your music (your CD art, or art for online distribution). It will also have quick links to social media accounts, a brief bit of text announcing who you are, and a menu for the following.

Bio Page

This is the story of your music and ministry. Many people just want to know who you are and where you came from. What was the impetus for you to start making music, and why should they listen to you? This is where your story takes center stage and why we work so hard from day one to help you craft that narrative.

Music Page

Well, duh. What good would a music web site be without music? We can put either a Soundcloud player or CDBaby store widget here so people can sample the goods.

Photo Gallery

You likely spent a good amount on your photoshoot, why not show off those great shots? You could even have two galleries, one showing your studio shoot, and one featuring shots of you live and with fans.


If you are so inclined, a blog that features regular posts is really nice and keeps people coming back to your site. You can also use this part on the home page so that your site looks fresh with consistently posted content.


This is crucial just in case anyone wants to actually buy a CD or download. We also guide people to your music on Spotify or Apple Music if they are looking for streaming options.

Contact Page

This may be the most important part of a web site, a page where people can contact you and book you for gigs, or just tell you they appreciate your ministry.

There are other optional pages like video, testimonials, and perhaps a schedule page if you get busy enough. But the main point is to provide a central hub where people can google for and find you, your music, and your ministry.

You may be wondering if Facebook or Twitter is enough. I’d have to say they aren’t even close to what a good web site can mean for your music and ministry.

“Create a website that expresses something about who you are that won’t fit into the template available to you on a social networking site.” – Jaron Lanier

A web site is the way to get your music out to the world. It certifies you as a legitimate music ministry business, and in this day where most people look everything up online, it’s more than crucial.

Have a great week!


Eric Copeland is the president of Creative Soul, a music consulting, production, and marketing company for Christian artists and songwriters. If you’d like more info, we happen to have just updated our web site and you can start here for how we get started with artists!

1 comment:

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