"Good social media is authentic. What makes social media work is actually having something to say." - Steven Levitt
Ah, the age old question philosophers have been asking throughout time: What do I tweet about today?
This may seem trivial, but it actually is an important concern for many of you who post to something, or many things, to social media (sometimes every day) in order to assist to grow your music ministry.
Content Marketing
It's not enough anymore to just have an album out, or a single, and send Facebook and Twitter messages out to folks hoping they will buy it. Guess what, they will likely not.
What social marketing has become for music artists or any small business, is building a following who falls in love with your content. What is content? Your music sure, but also your experiences. Your funny pictures; your videos from the road; your blogs about God, life, and art; news about interesting things that are happening or already happened.
This could be a Twitter or Facebook post, but this also applies to using LinkedIn, Instagram, YouTube, and even your blog. What and how do you post to keep the people paying attention to your music and ministry on these social media sites?
I know this a concern to many of you because you feel silly posting about yourself. It seems overly self-serving and gratuitous. Or maybe you are running out of ideas to post everywhere.
Well, here is a list we have put together to help you think of things to post regularly on your social media accounts.
