Social Media Marketing Part 1 - The Facebook Page

The Facebook Page is a dedicated page on Facebook for your music that is NOT your personal Facebook account. You don’t get new “friends”, but people who “like” your page. This will not be a primer on how to set that up, but how to use it for marketing your music and ministry.

We find the Facebook Page to be the best social media device for artists, especially since most people use Facebook daily anyway. Also, it’s the best tool to reach family and friends as well as people who may not know you but find you through shares and ads.

Here are some tips we have seen work on your Facebook Page.

Why Content is King: The Power of the Blog

Okay folks, so we have wrestled for a long while with what to post and tweet as you may have read here on Music Ministry Biz. But where does that content come from?

I will tell you a little secret that shouldn't surprise you: blogging works. It's worked for me, and gives me gobs of tweetable and post-worthy material every day!

The beauty is that the more posts you have, the more you can reuse. It's the gift that keeps on giving!

Why Content is King: 10 Reasons for 10 Songs

“Even though the album is an endangered species, can we try and make a coherent and good one, even if it's like making a horse and cart at a Nascar conference?” - Chris Martin

I wrote a post a few months ago extolling the virtues of the three types of music releases you could do, a 10+ song CD, a 4-6 song EP, or a single. I made a case for each of them. After further review, I’ve decided while EPs and singles have their uses, I have chosen the winner.

An album with 10 or more songs is my clear favorite for artists looking to market themselves most effectively. Why?

Here are my 10 reasons for 10 songs (or more):