Tuesday, April 24, 2012

Three Reasons Why CDs Are Still Relevant to You

The CD? Isn't that old technology? It's all MP3s and downloading these days right?

Sure. Tell that to your mom who still loves playing them in her car, or your significant other who looks at all those unsold CDs piled up in your garage.

Now this won't be a treatise on whether CDs are a viable format. I still wholeheartedly believe they are. (See this blog.)

But you know you have some to sell, and want to move them. Hey product sales are one of your best incomes as an artist. But how do you do it?

The answer is simple, but you're not going to like it: You need to get out more. Like, get out and sing/play...in front of people no less.

The gig/performance is still the top way to ensure you will move product. Why?

1. People want to take the "feeling" they just got from your music home with them. They want to experience it in the car on the way home even. While the feeling is still fresh!

2. People want to support you. They know this is your livelihood and what it means to you. There is virtually no other time people feel like this.

3. They want you to sign the product for them. You may be as close to "famous" as they get a chance to meet. So, they want a memento.

There is no other medium coming close to being able to replace the CD for selling at live shows. Not silly USB sticks, or download cards, or anything else.

Now HOW do you get out more??

Um, that's another post...

Eric Copeland is president of Creative Soul Companies outside Nashville, TN, as well as sometimes artist who needs to sell his own CDs piled up in his garage (much to the chagrin of his significant other). For more info on Creative Soul, check out http://www.CreativeSoulOnline.com

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