There are no sales.
The days of the CD supporting labels through sales in stores, or online (as if it ever did online) are over, especially for new and independent artists.
Be honest, how many have YOU sold online? 50? 100?
And radio is even worse. The days of having a chance to compete with label artists in Christian radio may also be at an end. With sales waning, the larger labels have worked even harder to sew up all the radio play. (Hint: They had it anyway.)
And any physical distribution there may still be left in the rapidly shrinking CD bins at Walmart, Target, and Barnes and Noble are the distinct domain of the bigger labels.
So what do we do?
