Why We Must Market Our Music

“There ought to be an artistic depot where the artist need only hand in his artwork in order to receive what he asks for. As things are, one must be half a business man, and how can one understand - good heavens! - that's what I really call troublesome.” - Ludwig van Beethoven

It’s very simple to make music.

Even if you spend a good budget on a professional music product, with amazing photos and graphics, the “making the music part” is kind of easy. And to be honest, it’s super fun!!

But the hard part comes after you make your dream recording. You’ve got this awesome representation of your music and ministry, but how in the world do you let the world know about it? How do you get the music out to the masses?

“And then….depression set in.” – Bill Murray, Stripes

This is the one place many artists fall down, and truly where artists who you see doing well are excelling. Sure, you’d think its easy for a major label artist to be seen and heard because they have a label behind them! But the real reason they succeed is that the label puts gobs of money and huge effort in the marketing of the music, not just in the making of a product.

Social Media Marketing Part 2 – Video

In our last article on social media marketing, we concentrated on the Facebook Page and how marketing on Facebook is one of the main strategies in marketing online. One of the most powerful things you can use on your Facebook post is a video.

Everyone knows that viral videos are what drive the internet these days. People become stars just from one video that goes viral online (Justin Bieber anyone?). But moreover, these are ways that the world is getting the word out about their brand. From blockbuster movie trailers, to silly ads about soft drinks, to funny or original music videos, these are the things we share, send to friends, or “like” all day when we look at our social media feeds.

So for you as a music brand, it’s crucial you use this important tool in your marketing.